But needed this vision to be translated into a coherent, distinctive brand identity that could live across all touchpoints.
PUSH developed three distinct brand identity concepts, each reflecting a different interpretation of Baunie’s vision, positioning, and personality. This allowed the founder to see the brand from multiple angles before making a strategic decision.
Once the final direction was selected, we focused on building a complete and structured brand system.
Three initial brand identity concepts
Development of the selected concept into a full brand book, including:
The result was not just a visual identity, but a clear framework for how the brand should look, feel, and communicate.
PUSH helped transform an idea into a structured brand foundation, ready to support the brand’s next stages of development.
